Sichuan is home to a great variety of fine liquors. Luzhou alone boasts multiple nationally renowned brands, including Luzhou Laojiao and Langjiu.

With cellars in use for over 400 years, Luzhou Laojiao produces rich, mellow, crisp and sweet liquor that leaves a lasting aftertaste. Among its full range of products, Guojiao 1573 stands out as the most famous. Though Langjiu does not possess time-honored ancient cellars, its exquisite brewing techniques and unique natural resources endow it with qualities reminiscent of Moutai, China's national liquor.

Crafted in cellars with a history of more than 400 years, the liquor features a rich and full-bodied aroma, pure and refreshing taste, and an enduring pleasant finish. Guojiao 1573 is its most iconic product.

Lacking ancient aged cellars, Langjiu still achieves remarkable quality thanks to meticulous brewing craftsmanship and superior local natural conditions, bearing similarities to Moutai.

Located on the middle reaches of the Yangtze River, Luzhou enjoys a mild and humid climate. The local longans are tender, sweet and uniquely flavored, enjoying a high reputation across the country.

Luzhou litchis have been celebrated since ancient times. As recorded in Helin Yulu by Luo Dajing of the Song Dynasty, the litchis in the famous line "A steed kicking up red dust makes the imperial concubine smile; none know it brings fresh litchis all the way" were sourced from Luzhou.