Situated on the southeast coast of the Chinese Mainland, Fujian is the only province whose name bears the Chinese character Fu, which means fortune in Chinese. With a forest cover rate of 65.95%, the highest in China, green is the predominant color in Fujian. Its coast line, being 3,752 km long, ranks second and hot spring resource ranks third respectively in China. It delivers and maintains a high quality living environment with great water, air, and ecological conditions.

Fujian boasts rich and colorful tourism resources with numerous places of interest, which can be summed up in three figures, i.e., three, two and nine. Three refers to three world heritage sites, i.e., the Wuyi Mountains (a world natural and cultural heritage site), Fujian Tulou (a world cultural heritage site), and Taining Danxia landscape (a world natural heritage site). Two refers to two Global Geoparks in Ningde and Taining. Nine refers to nine kinds of unique resources, i.e., ecology, ocean, hot spring, tea, temple, special links with Taiwan, Tulou, diverse culture, and Maritime Silk Road heritage. In addition, Fujian is home to ten 5A national tourist attractions, such as Three Lanes and Seven Alleys in Fuzhou, Gulang Islet in Xiamen, Qingyuan Mountain in Quanzhou and Gutian in Shanghang, and eighty-nine 4A national tourist attractions, eighteen national parks, seventeen national nature reserves, fourteen national geoparks, twenty-nine national forest parks, four national forest Cities, one hundred and thirty-nine cultural relics under state protection, four national historical and cultural cities, forty-two national historical and cultural towns or villages, and two hundred and twenty-nine traditional Chinese villages. Taking up 8% of the total landmass of Fujian, these nature reserves, forest parks and tourist attractions create a sound environment for man and nature to live in harmony. “Refreshing Fujian” has become a catchphrase of Fujian and a signature of Beautiful China.