Sitting on Qianmenwai Street, its factory is behind the storefront which sells Southern Chinese flavor food although it is located in the Northern China. The distinctive shop was recognized as the first one that produced and sold Southern flavor food in Beijing. Now Daoxiangcun has a portfolio of 30-plus direct-sale stores, 100-odd franchised outlets, one food distribution center, one central factory of 140,000㎡, and one material processing base of 40,000㎡. It offers over 400 varieties of 12 series, including Chinese and western pastries, cooked food, frozen food, and snack food.
Pastries produced in Daoxiangcun are mainly Suzhou style, together with Cantonese style and western ones, including Meimao (eyebrow) meat pie (pastry dumpling), fried dough twist, shortening cake, rose cake, black sesame cake, and mooncake. Yuanxiao (glutinous rice ball) with rose petals and spiced sesame seed is representative of Southern flavor yuanxiao.
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