Shijingshan Amusement Park is the most famous old-brand amusement park featuring a European architectural style. Located on the outside of Fifth Ring Road in west Beijing, it is 15 kilometers away from Tian’anmen Square, and takes up an area of approximately 350,000 m2. The park has a rather profound brand culture accumulation, and is a household name for entertainment and recreation in Beijing.
With Cinderella’s castle from Grimm's Fairy Tales as its center, the beautiful Cinderella statue stands in the artificial lake in front of the castle. The ancient European castles, statue of a maid, integrated with surrounding statues of Pinocchio, Donald Duck and Mickey Mouse, forming a fantastic world filled with colorful fairy tales. There are more than 50 medium and large modernized amusement programs in the park.