Beijing Dong’an Market, established in 1903 (the 29th year of Reign of Emperor Guangxu in the Qing Dynasty), has 111-year history so far, for being close to Imperial City Dong’anmen, it is one well-known store of time-honored brand with the longest history in Beijing. In 2014, through extensive decoration adjustment, Dong’an was available with brand new image of “youth, fashion, feminine subject store”, relying on marketing model of experience/joy, commodity marketing with excellent quality and reasonable price, accurate propaganda channels, members marketing of fans, etc., new image of Dong’an brand was roundly and acceptably promoted. After overall new packaging, both Dong’an and customers can be impressed by youth and energy, people have the chance to get access to great vitality showed by Dong’an with hundred-year history.
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