South China's island province of Hainan will develop the E-sports industry to promote the consumption of emerging culture and sports, local sports authorities said Friday.

Hainan International E-sports Port will focus on the development and construction of industry incubation, event landing, talent cultivation in an industry-standard system.

Zhang Huaihai, a local publicity department official, said that Hainan would further optimize the business environment for the E-sports industry and provide convenient and fast services for E-sports enterprises and talents.

"The Global E-sports Summit and Tencent E-sports Annual Conference will be held in Boao, Hainan this year. We look forward to making it a new business card for the Hainan culture," said Hou Miao, vice president of Tencent Games and general manager of Tencent E-sports.